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Semrush AI Visibility Toolkit pricing (2026)
Pricing at a glance
| Entry price | $99/mo |
|---|---|
| Plans | $99/mo add-on + base plan $129.95–499.95; +$99 extra domain; +$60 per 50 extra prompts. Total entry ≈ $229/mo. |
| Segment | Incumbent add-on |
| Platforms tracked | ChatGPT, Perplexity, Gemini, Google AI Overviews |
| Last verified | 2026-07-10 |
Pricing is checked against Semrush AI Visibility Toolkit's public pages on a schedule; vendors can change prices without notice — confirm on their site before buying.
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How Semrush AI Visibility Toolkit pricing works
Semrush AI Visibility Toolkit is sold as a $99/mo add-on to Semrush’s main SEO suite. It is not available on its own — you need an active Semrush base plan, which costs $129.95 to $499.95/mo depending on the tier you choose. On top of that, tracking an additional domain adds $99, and tracking more prompts adds $60 per 50 extra prompts. Combined, a typical entry setup lands around $229/mo once the add-on and the cheapest base plan are both factored in.
This structure means the toolkit’s real cost depends heavily on which Semrush plan you’re already on (or need to buy) and how much prompt/domain coverage your monitoring requires.
Which plan do you need?
Because the AI Visibility Toolkit is layered onto an existing Semrush subscription, the plan you need depends on what you’re already using Semrush for. If you’re already a Semrush customer on one of its SEO plans, adding the toolkit is a $99/mo increment. If you’re not yet a Semrush user, you’re taking on both the base plan cost and the add-on cost together, plus any extra-domain or extra-prompt fees your monitoring setup requires.
When a cheaper tool makes more sense
If your only goal is tracking AI visibility — without needing the rest of Semrush’s SEO suite — a standalone tool can be more cost-effective. MaxAEO offers 9-dimension AI visibility analytics with daily monitoring starting at a lower entry price. Rankscale focuses on AI readiness scoring and visibility tracking. Airefs tracks AI share of voice with citation-source transparency. Any of these may suit teams that don’t already depend on Semrush’s broader SEO toolset.
Cheaper alternatives
- MaxAEO — from $19/mo. 9-dimension AI visibility analytics with daily monitoring across ~6–8 engines.
- Rankscale — from $20/mo. AI Readiness Score site audits plus visibility tracking.
- Airefs — from $24/mo. AI share-of-voice tracking with citation-source transparency and content opportunity discovery.
Frequently asked questions
What is the entry cost for Semrush AI Visibility Toolkit?
The add-on itself is $99/mo, but it only works on top of a Semrush base plan starting at $129.95/mo, making the real entry cost around $229/mo.
What's included in the base plan?
The data provided doesn't detail base plan features beyond price tiers ($129.95–499.95/mo); the AI Visibility Toolkit adds AI visibility tracking, brand monitoring, and prompt tracking on top of whatever the base Semrush SEO suite includes.
Are there extra charges beyond the base plan and add-on?
Yes. An extra domain costs $99, and tracking more prompts costs $60 per additional 50 prompts, so costs can rise quickly depending on usage.
When does a cheaper alternative make more sense?
If you only need AI visibility tracking and don't already use Semrush for SEO, a dedicated tool with a lower entry price may cover the same core need without the base-plan requirement.
Pricing explainer generated 2026-07-12; the facts table above is synced from our tool database (last sync 2026-07-20) — see the full Semrush AI Visibility Toolkit review.